Each program runs for eight weeks with a combination of live sessions, asynchronous modules, and collaborative exercises. You'll work on real challenges from your current role and receive feedback from experienced editorial leaders.

Classes are intentionally small — capped at twelve participants — to ensure meaningful interaction and personalized guidance.

Content Strategy Fundamentals

£847

Move beyond reactive editing to build sustainable content systems that serve user needs and business objectives simultaneously.

What You'll Learn

  • Conducting audience research that actually informs content decisions
  • Building content models and taxonomies that scale
  • Creating governance frameworks that prevent quality drift
  • Aligning editorial calendars with strategic goals
  • Measuring content effectiveness beyond page views

Best For

Editors transitioning to content strategy roles, content managers building their first formal strategy, or editorial leaders who need to articulate the strategic value of their work to stakeholders.

Editorial Leadership Intensive

£1,149

For editors managing teams or preparing to take on leadership responsibilities. Focuses on the human systems that make editorial teams effective.

What You'll Learn

  • Hiring for editorial roles (how to assess judgment, not just skills)
  • Giving feedback that improves work without crushing confidence
  • Navigating conflict in creative environments
  • Building sustainable team cultures that resist burnout
  • Managing up: working effectively with executives who don't understand editorial work

Best For

Senior editors moving into management, content managers expanding their teams, or anyone who finds themselves responsible for developing other editorial professionals.

Data-Driven Editorial Decision Making

£723

Master the analytics that actually matter for editorial work. Learn to use data without losing editorial intuition or creative judgment.

What You'll Learn

  • Which metrics predict content success (and which are vanity metrics)
  • Setting up analytics frameworks tailored to editorial goals
  • Presenting data insights to stakeholders who demand ROI
  • A/B testing for editorial decisions
  • Balancing quantitative data with qualitative editorial judgment

Best For

Editors who need to justify decisions with data, content managers working in metrics-driven organizations, or anyone trying to bridge the gap between creative work and business outcomes.

Workflow Optimization for Editorial Teams

£685

Design production systems that reduce bottlenecks, prevent quality degradation, and scale as your content operations grow.

What You'll Learn

  • Mapping current workflows to identify inefficiencies
  • Choosing and implementing project management tools for editorial work
  • Automating repetitive tasks without sacrificing editorial control
  • Creating documentation that actually gets used
  • Managing freelance contributors at scale

Best For

Content managers responsible for process improvement, editors drowning in production bottlenecks, or teams experiencing quality issues as they scale.

Multiplatform Content Management

£794

Navigate the complexity of publishing across web, social media, email, and emerging platforms while maintaining editorial coherence.

What You'll Learn

  • Platform-specific best practices (what works on LinkedIn doesn't work on TikTok)
  • Building unified content strategies across fragmented channels
  • Adapting tone and format without losing brand consistency
  • Managing distributed publishing workflows
  • Evaluating new platforms (when to invest, when to wait)

Best For

Editors managing omnichannel content strategies, content managers coordinating across multiple platforms, or teams struggling with platform-specific adaptation.

Program Format

All programs follow the same structure to provide consistency while allowing deep exploration of each topic:

  • Week 1-2: Foundations and frameworks — building shared vocabulary and mental models
  • Week 3-5: Application modules — working on real scenarios from your role
  • Week 6-7: Peer collaboration and feedback — learning from cohort experiences
  • Week 8: Synthesis and planning — creating implementation roadmaps for your context
Enroll in a Program

What's Included

  • Eight weeks of structured learning with live sessions twice weekly
  • Access to all course materials and templates
  • Small cohort format (maximum 12 participants)
  • Direct feedback from experienced editorial leaders
  • Private community access for ongoing support
  • Certificate of completion

"The Workflow Optimization program saved my team at least ten hours per week. We eliminated three unnecessary approval steps and automated our editorial calendar. The ROI was immediate."